GDL

Journal from gdlhub / 2019-11-15 10:59:12
Oleh : Yhony Agus Setya Mahendra, Wing Wahyu Winarno, P. Insap Santosa, JNTETI
Dibuat : 2017-05-10, dengan 1 file

Keyword : in-app purchase; UTAUT2; perceived security; partial least squares
Url : http://ejnteti.jteti.ugm.ac.id/index.php/JNTETI/article/view/313
Sumber pengambilan dokumen : Web

In-App Purchase or payment system based on application is one of promising revenue model in mobile application for application developers or marketers. However, in-app purchase is placed in the lowest rate compared to other model. This paper attempts to present the analysis of in-app purchase adoption viewed from the user behavior of mobile application as consumers. This study is conducted by combining the unified theory of acceptance and use of technology approach that was developed (UTAUT2) with involving perceived security aspect. The result shows that the habit of potential users, information security assurance, and hedonic motivations of potential users are the main supporting factors in adopting in-app purchase. Those factors can be admitted as a reference in developing mobile application, in order to make in-app purchase can be accepted and used by potential users of mobile application.

Beri Komentar ?#(0) | Bookmark

Properti	Nilai Properti
ID Publisher	gdlhub
Organisasi	JNTETI
Nama Kontak	Herti Yani, S.Kom
Alamat	Jln. Jenderal Sudirman
Kota	Jambi
Daerah	Jambi
Negara	Indonesia
Telepon	0741-35095
Fax	0741-35093
E-mail Administrator	elibrarystikom@gmail.com
E-mail CKO	elibrarystikom@gmail.com