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Comparing Exporters with Domestic Retailers on eBay: An Eclectic Paradigm Approach

ISSN 2223-4985
Journal from gdlhub / 2017-08-14 11:52:31
Oleh : Victor J. Massad , GuoJu Yi , Joanne M Tucker, International Journal of Information and Communication Technology Research
Dibuat : 2012-06-23, dengan 1 file

Keyword : International marketing, internationalization, internalization, eclectic paradigm, eBay, e-commerce, Internet marketing, exporting, entry mode, SME
Subjek : Comparing Exporters with Domestic Retailers on eBay: An Eclectic Paradigm Approach
Url : http://esjournals.org/journaloftechnology/archive/vol2no2/vol2no2_11.pdf
Sumber pengambilan dokumen : Internet

The Internet has fueled the growth of hundreds of thousands of small and medium sized enterprises (SME’s), many based in Asia,


that export goods via the Internet to global retail markets. Internalization theory and the Eclectic Paradigm of International


Production are used to develop a theoretical framework to predict and explain possible differences in the levels of marketing


competence between foreign exporters and domestic e-tailers on the American site eBay. Domestic sellers are hypothesized to have


greater experience, greater likelihood of being Power Sellers, lesser likelihood of having a “Me” page, and lower feedback ratings.


Based on a sample of 4560 eBay completed sales, domestic sellers were found to have more experience, and greater likelihood of


being Power Sellers. There was no significant difference between domestic sellers and exporters in terms of having a “Me” page or


feedback ratings, although domestic sellers in the sample did have higher feedback ratings on average and the relationship was near-


significant.

Deskripsi Alternatif :

The Internet has fueled the growth of hundreds of thousands of small and medium sized enterprises (SME’s), many based in Asia,


that export goods via the Internet to global retail markets. Internalization theory and the Eclectic Paradigm of International


Production are used to develop a theoretical framework to predict and explain possible differences in the levels of marketing


competence between foreign exporters and domestic e-tailers on the American site eBay. Domestic sellers are hypothesized to have


greater experience, greater likelihood of being Power Sellers, lesser likelihood of having a “Me” page, and lower feedback ratings.


Based on a sample of 4560 eBay completed sales, domestic sellers were found to have more experience, and greater likelihood of


being Power Sellers. There was no significant difference between domestic sellers and exporters in terms of having a “Me” page or


feedback ratings, although domestic sellers in the sample did have higher feedback ratings on average and the relationship was near-


significant.

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