GDL

Marketing Strategies 101 for Accounting, Law, Consulting, and Professional Services Firms

ISBN 0-471-65110-9
Book from gdlhub / 2012-06-27 14:04:15
Oleh : Troy Waugh, Wiley Publishing, Inc.
Dibuat : 2012-06-27, dengan 1 file

Keyword : Marketing Strategies 101 for Accounting, Law, Consulting, and Professional Services Firms
Subjek : Marketing Strategies 101 for Accounting, Law, Consulting, and Professional Services Firms
Sumber pengambilan dokumen : Internet

Most sales and marketing consultants subscribe to an “event” model of

selling. You will find books written on single subjects such as closing the

sale, referral selling, and overcoming objections. Many of these models

and books are loaded against long-term success in selling professional

services. Selling professional services is not an event, it is a process. Al-

though pieces do have usefulness when placed in the context of the sell-

ing process, you may develop great skill in closing the sale and still not

close many sales because you closed too soon or too late.

Deskripsi Alternatif :

Most sales and marketing consultants subscribe to an “event” model of

selling. You will find books written on single subjects such as closing the

sale, referral selling, and overcoming objections. Many of these models

and books are loaded against long-term success in selling professional

services. Selling professional services is not an event, it is a process. Al-

though pieces do have usefulness when placed in the context of the sell-

ing process, you may develop great skill in closing the sale and still not

close many sales because you closed too soon or too late.

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