GDL

Media Framing of Movement Protest: The Case of American Indian Protest

ISSN: 0362-3319.
Journal from gdlhub / 2017-08-14 12:04:24
Oleh : TIM BAYLOR, Susquehanna University
Dibuat : 2012-06-19, dengan 1 file

Keyword : Media Framing of Movement Protest: The Case of American Indian Protest
Subjek : Media Framing of Movement Protest: The Case of American Indian Protest
Sumber pengambilan dokumen : Internet

The power of the media to shape social events is a fact beyond dispute. Since the


invention of the printing press competing groups have vied for the control and support


of those agents and technologies responsible for the distribution of information. The


power of these agents has increased as daily living has become more complex, and as


the amount of information available to the average citizen has exploded. Those agencies


able to offer a concise summary of important information wield considerable


power. In this project the focus is restricted to the power of television news identified


by surveys as the major source of public information during the period under study. 2


At the same time, the view that portrays the media, including television, as having the


power to mold public opinion as it wishes is also rejected. Such a view is far too


simplistic. It neglects consideration of some very important relationships between the


mass media and its publics. Gamson's "constructionist model" offers a more thorough


explanation of what happens between the media and the public. 3


The constructionist model includes both the media and the public as part of the same


cultural system. As part of the same cultural system both parties possess the same


cultural "scripts,""schemata," or "frames.""Frames" represent a set of ideas that


interpret, define and give meaning to social and cultural phenomenon. 4 Thus media


agents will use frames that are familiar and resonate with both themselves and the


public. This view is very different from one that pictures the media as an outside entity


acting on a malleable public.

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