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Shifting Frames and Rhetorics: A Case Study of the Christian Coalition of New York

ISSN: 0362-3319.
Journal from gdlhub / 2017-08-14 12:04:23
Oleh : SCOTT A. APPELROUTH, New York University (Appelrouth@sociology1.soc.nyu.edu)
Dibuat : 2012-06-19, dengan 1 file

Keyword : Shifting Frames and Rhetorics: A Case Study of the Christian Coalition of New York
Subjek : Shifting Frames and Rhetorics: A Case Study of the Christian Coalition of New York
Sumber pengambilan dokumen : Internet

In their struggle to realize their goals, social movements must develop a rhetorical


frame that resonates with the world-view of potential adherents. This cultural dimension


of social movement activity is addressed by exploring how movements construct


meanings and, in the process, make sense of events both for their supporters and for


wider audiences. This essay outlines a typology of “master frames” that provide a


discursive grounding for classifying events and creating a coherent social order. The


typology is then used to chart the evolution of rhetorical frames adopted by the


Christian Coalition of New York in the debate over public school curriculum. Content


analyses and interviews conducted for this study suggest that, despite a group’s


underlying world-view, the effectiveness of master frames is governed largely by the


discursive grounding of the arena in which the conflict is taking place.

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