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ANALYSIS OF THE EFFECT OF PERCEIVED RISK, PERCEIVED ENJOYMENT, PERCEIVED USEFULNESS, AND PERCEIVED EASE OF USE AGAINST INTEREST USING GO-JEK APPLICATIONS BY MILENIAL GENERATION

Undergraduate Theses from gdlhub / 2019-06-26 14:42:15
Oleh : Qomarul Iqfal, STIKOM Dinamika Bangsa Jambi
Dibuat : 2019-06-17, dengan 7 file

Keyword : Perceived Risk, Perceived Enjoyment, Perceived Usefulness, Perceived Ease Of Use, dan Minat Menggunakan

PT Aplikasi Karya Anak Bangsa atau yang lebih dikenal dengan Go-Jek merupakan sebuah perusahaan teknologi asal Indonesia yang melayani angkutan melalui jasa ojek. Perusahaan ini didirikan pada tahun 2010 di Jakarta oleh Nadiem Makarim. Penelitian ini bertujuan menganalisis pengaruh perceived risk, perceived enjoyment, perceived usefulness, dan perceived ease of use terhadap minat menggunakan aplikasi Go-Jek oleh generasi milenial. Dalam penelitian ini penulis menggunakan Technology Acceptance Model (TAM) yang telah dimodifikasi. Penelitian ini dilakukan dengan metode kuesioner terhadap 100 responden pengguna Go-Jek di kota Jambi. Metode analisis yang digunakan adalah analisis kuantitatif yaitu analisis regresi linier berganda menggunakan software SPSS Statistic 25 dan menemukan bahwa variabel Perceived Risk dan Perceived Usefulness tidak berpengaruh terhadap minat menggunakan aplikasi Go-Jek oleh generasi milenial, sedangkan variabel Perceived Enjoyment dan Perceived Ease Of Use berpengaruh terhadap minat menggunakan aplikasi Go-Jek oleh generasi milenial.

Deskripsi Alternatif :

PT Karya Anak Bangsa application, better known as Go-Jek, is an Indonesian technology company that serves transportation through motorcycle taxi services. The company was founded in 2010 in Jakarta by Nadiem Makarim. This study aims to analyze the effect of perceived risk, perceived enjoyment, perceived usefulness, and perceived ease of use on interest in using the Millennial generation Go-Jek application. In this study the author uses a modified Technology Acceptance Model (TAM). This research was conducted by questionnaire method on 100 respondents of Go-Jek users in Jambi city. The analytical method used is quantitative analysis, namely multiple linear regression analysis using SPSS Statistics 25 software and found that the Perceived Risk and Perceived Usefulness variables did not affect the interest of using the Go-Jek application by millennials, while the Perceived Enjoyment and Perceived Ease Of Use variables affected interest in using the Go-Jek application by the millennial generation.

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