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Evaluating the Performance of Electronic Marketplaces: an Exploration of the Ownership Impact

1566-6379
Journal from gdlhub / 2017-08-14 11:52:31
Oleh : Philip O’ Reilly, Pat Finnegan, University College Cork, Ireland
Dibuat : 2012-06-22, dengan 1 file

Keyword : electronic marketplace, performance evaluation and improvement, ownership, investor structure
Subjek : Evaluating the Performance of Electronic Marketplaces: an Exploration of the Ownership Impact
Url : http://ejise.com/volume12/issue2/p163
Sumber pengambilan dokumen : Internet

In evaluating the performance of electronic marketplaces, research has focussed on the impact of


factors such as IT, marketplace process design and competition. However, such research has neglected the


impact of ownership upon electronic marketplace performance. This paper explores the issue of electronic


marketplace ownership and contributes to the literature by revealing four distinct aspects of ownership of


electronic marketplaces; investor structure, investor objectives, investor commitment and governance efficiency.


Using a multiple case approach, the paper evaluates the performance of seven electronic marketplaces in order


to determine the relationship between marketplace performance and ownership. The study reveals a multitude of


investor objectives for their marketplace investment, broadly categorised as; transactional, financial or fear. The


analysis reveals that investor objectives impact upon investor commitment levels with those investors interested


in the transactional benefits of electronic marketplaces being most committed. Analysis also reveals that investor


objectives impact upon how efficiently a marketplace is governed. Both investor commitment levels and


governance efficiency in turn impact upon electronic marketplace performance in terms of the volumes traded on


the electronic marketplace, electronic marketplace adoption levels and electronic marketplace revenues and


profitability.

Deskripsi Alternatif :

In evaluating the performance of electronic marketplaces, research has focussed on the impact of


factors such as IT, marketplace process design and competition. However, such research has neglected the


impact of ownership upon electronic marketplace performance. This paper explores the issue of electronic


marketplace ownership and contributes to the literature by revealing four distinct aspects of ownership of


electronic marketplaces; investor structure, investor objectives, investor commitment and governance efficiency.


Using a multiple case approach, the paper evaluates the performance of seven electronic marketplaces in order


to determine the relationship between marketplace performance and ownership. The study reveals a multitude of


investor objectives for their marketplace investment, broadly categorised as; transactional, financial or fear. The


analysis reveals that investor objectives impact upon investor commitment levels with those investors interested


in the transactional benefits of electronic marketplaces being most committed. Analysis also reveals that investor


objectives impact upon how efficiently a marketplace is governed. Both investor commitment levels and


governance efficiency in turn impact upon electronic marketplace performance in terms of the volumes traded on


the electronic marketplace, electronic marketplace adoption levels and electronic marketplace revenues and


profitability.

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